Get ready for an exciting showdown at the East-West Shrine Bowl on January 27, 2026, hosted at the Ford Center At The Star in Frisco, Texas, where talented athletes will showcase their skills in a thrilling football match. This is not just a game; it's a celebration of sportsmanship and talent, featuring future NFL stars vying for glory on the field. Meanwhile, fans of basketball can mark their calendars for April 12, 2026, as the Dallas Mavericks take on the Chicago Bulls at the American Airlines Center in Dallas. This historic rivalry promises to be a nail-biter! Also, don't miss the Southern Methodist (SMU) Mustangs as they face the Louisville Cardinals on November 22, 2025, at the Gerald J. Ford Stadium, offering a chance to watch collegiate athletes shine in a compelling matchup. For more thrilling sports events, explore the Dallas Mavericks at the American Airlines Center or catch the Southern Methodist Mustangs at Gerald J. Ford Stadium and experience the electrifying atmosphere. Ticketsdallas.org is your go-to resource for securing your spot at these must-see events!
2026 East-West Shrine Bowl Overview
The 101st East-West Shrine Bowl will take place on January 27, 2026, at the Ford Center in Frisco, Texas. All Access Football and NFL Draft Bible are tracking the latest player invitations for this prestigious college all-star game, which aims to showcase top talent to NFL scouts and a wider audience. The event has a rich history, being the longest-running college all-star football game in the United States and featuring legendary athletes and coaches over the past 90 years.
This year's event is presented by Sports Management Worldwide, which will also host the SMWW Football Career Conference in Indianapolis during the NFL Scouting Combine. This conference will provide networking opportunities, educational panels, and activities for industry professionals. The current tracker includes a roster of confirmed player invites, and updates will continue to be provided as more players accept their invitations.
